IPX6 Motion Graphics Ad
A collaboration with the creative team at Rad Power Bikes to produce an ad calling out the IPX6 weather protection technology on their latest ebikes, with a main goal of testing out the impact of combining animated illustration on lifestyle video. I worked with our team to strategize on concept, hand drew all the illustrations, and created story boards with on image typographic treatments, that we then shared with a motion designer to bring the final work to life.
My Role: Art Direction, Illustration, Graphic Design, lead the feedback process until project was complete
Copy: Justin Duckham / Video Editing: Ky Elliott / Motion Graphics and Animation: Brent Barrie