A variety of creative social media posts and campaigns I designed for Rad Power Bikes, an ebike brand based in Seattle, WA.
The RadGuzzler
A gasoline powered.. ebike?? April Fools:
IG stories and in-feed carousel announcing the RadGuzzler; the first gasoline powered bike from America’s largest ebike brand, as a fun spirited April Fools joke. The fun challenge behind this one, was that the gas powered bike did exist as a one off experiment one of the in-house engineers had made, and we only had 2 workable photos to use for this project. I create more with less by working different angles of zoomed in crops and layering in a wavy shape invoking gasoline in a tank as a background image that connected the visual story-telling in a fun and interesting way. This post’s design, as scrappy as it was, became a standout example for future creative work.
My role: Graphic Design / Art Direction
Copy: Justin Duckham / Creative Direction: Marina Harnik
Renamed Bikes for GenZ
Ok, I know it’s pretty cringe, but this post’s engagement performed exceptionally well.
IG stories and in-feed carousel featuring several of Rad Power Bikes top selling ebikes with new playful GenZ slang inspired names. Most of the fun was in the lead card, where I added some illustrations of chunky sneakers, a cross body bag, and of course, a bucket hat. We had a lot of fun with this, as cheesy as it was, and it was a top performer at the time (mid 2024).
My role: Graphic Design / Illustration / Creative Direction
Copy and Strategy: Justin Duckham
A variety of creative social posts where I used illustration to communicate brand identity and key brand moments.
More projects will be posted soon!